Charles William Post (October 26, 1854 - May 9, 1914) also known as C. W. Post, was an American breakfast cereal and foods manufacturer and a pioneer in the prepared-food industry.

Sales of boxed macaroni and cheese, a product category led by Northfield, Ill., based Kraft Foods, have experienced a significant rise.

Kraft Foods is teaming up with pesticide maker TyraTech to create a food that will also kill intestinal worms. Now that's krafty.

BATAVIA, Ohio (AdAge.com) -- Marketing budgets get cut in a recession, right? Not according to several of today's package-goods leaders. In a testament to how important advertising has become to their businesses, Procter & Gamble Co., Colgate-Palmolive Co., Kraft Foods and Kellogg Co. all have boosted or at least maintained their marketing budgets,

Anheuser-Busch, Audi of America, Bridgestone, Cars.com, Coca-Cola Co., Disney, FedEx, Fox, Frito-Lay, Garmin, General Motors, GoDaddy.com, Hershey, Hyundai, Kraft Foods, New Line, NFL, Paramount Pictures, Pepsi-Cola, Procter & Gamble, Salesgenie.com, Sony Pictures, Toyata, Under Armour, Unilever, Universal Pictures, Victoria's Secret, Warner Bros.

CHICAGO (AdAge.com) -- A lot of marketers look to cut spending during rocky economic times. But not Kraft Foods and Kellogg Co., which told analysts today they will boost their ad outlays despite drops in net income.